Preparing Your Store For Mother's Day

Mother's Day will be here before you know it. Is your store ready for this important day?

The National Retail Federation (NRF) has reported that Mother's Day gift spending has reached $23 billion in recent years. Approximately 10% of that spending is on gardening tools and accessories, and housewares and decor. How can you capture a piece of that pie?

Order Early

Purchase items specifically geared toward moms and Mother's Day. Garden accessories, garden stakes, pots and planters, kitchen accessories, and home decor have tons of gift potential. Making sure you have your items in-stock before the gift shopping begins is important. We suggest ordering early to mid-February for Mother's day.

Prepare Your Shop

If you have a retail location, be sure to place some of your Mother's Day gift ideas near the entrance and strategically place other items throughout the store. Create and display catchy, visible signage to direct customers around your shop. Place less expensive, impulse items, at the register for add-on sales. If you sell your products online, make sure you feature Mother's Day gifts on your homepage.

Market For Mother's Day And Your Store

Dust off your contact list and start creating your Mother's Day marketing campaign. Approximately, 84% of U.S. adults will be out shopping for mom this year.

If you have customers registered to receive your e-newsletter, develop some compelling marketing emails. If you don't have an email list, design a nice postcard to mail out to your customers. Plan ahead for slower delivery time with the postal service. In your marketing, remind your customers when Mother's Day is and maybe offer an incentive like a percent off a single purchase. To help you craft your message, our retail partners are always welcome to download our large images to promote CTW Home Collection products.

Don't Forget The College Grads

May is definitely for Mom's, but many colleges and universities have graduation on or around Mother's Day. As you are preparing your store with gifts for mom, don't forget those new graduates that mom lovingly raised. Hopefully, they will be getting jobs and places of their own. They will appreciate unique, meaningful gifts to get them started on that new chapter, like items for storage and organization, wire baskets and caddies, hooks, and wall decor.

— CTW Home Collection

CTW Home Collection is a unique designer, importer, and distributor of retro, BOHO, farmhouse and vintage-inspired wares for the home. One of our goals is to offer great wholesale home decor and gift items at competitive prices and to help our retail partners succeed in their retail businesses.